Issa Rae and E. & J. Gallo Announce Prosecco Brand Viarae

Emmy- and Golden Globe-nominated actor, producer, and writer Issa Rae has recently made waves in the wine industry with the launch of her own Prosecco brand, Viarae. In partnership with E. & J. Gallo Winery, Rae brings her passion for Prosecco to life with a carefully crafted and deliciously crisp sparkling wine that celebrates good times and great friends.

The Inspiration Behind Viarae Prosecco

Rae's love for Prosecco is well-known, both on and off-screen. The Italian sparkling wine has been her personal drink of choice and even served as the signature beverage of her character on HBO's "Insecure," the critically acclaimed series she co-created, starred in, and produced. It was only natural for Rae to venture into the wine space and create her own Prosecco brand.

With Viarae Prosecco, Rae aims to highlight representation for the vibrant community of Black women in the wine industry. This commitment is reflected in the wine's packaging, featuring a combination of gold and brown colors. Inspired by the spirit of Italy in 1978, the label represents the freedom to let loose and be authentic.

Crafted with Care and Quality

Viarae Prosecco is a vintage-dated Prosecco DOC, made from 100 percent Glera grapes grown by the esteemed La Marca cooperative in Treviso, Italy. Known for their expertise in Prosecco production, La Marca ensures that Viarae delivers a bright, crisp, lively, and refreshingly refined take on the classic Italian sparkling wine.

The wine is described as expressive, aromatic, and subtly dry, offering a delightful flavor profile that is perfect for sipping on its own or as a co-star in a cocktail. Viarae Prosecco captures the essence of Italian wine-making tradition while adding a touch of modernity and vibrancy.

Partnering with E. & J. Gallo Winery

To bring her vision to life, Rae collaborated with E. & J. Gallo Winery, a renowned family-owned company and global leader in the wine and spirits industry. The partnership aims to serve joy in everyday moments and demystify wine, making it more inclusive for all.

Beth Orozco, Vice President of Marketing for E. & J. Gallo Winery, expressed excitement about the partnership with Issa Rae, stating, "Issa shares our desire to serve joy in everyday moments. Crisp, lively, and expressive, Viarae Prosecco is a perfect choice for those candid, unfiltered times with friends, whether that's a sunny day by the pool or in the bright city lights at night."

Availability and Distribution

Viarae Prosecco will be released nationally later this month, available through select retailers and on-premise establishments. Wine enthusiasts and fans of Issa Rae can look forward to enjoying this exceptional sparkling wine at various locations.

For more information about Viarae Prosecco and its availability, visit the official website at www.viarae.com.

About Viarae Prosecco

Viarae Prosecco is more than just a sparkling white wine; it represents a celebration of candid, unfiltered moments with friends. Founded by Issa Rae, the celebrated creator of "Insecure," Viarae Prosecco is perfect for toasting to the level ups or simply enjoying life's everyday pleasures. With a suggested retail price of $19, Viarae Prosecco offers an accessible and enjoyable wine experience. Learn more about Viarae Prosecco at www.viarae.com.

About E. & J. Gallo Winery

E. & J. Gallo Winery, founded in 1933 by brothers Ernest and Julio Gallo, is a family-owned company and a global leader in wine and spirits. The company is deeply committed to providing the highest quality, sustainable products for every occasion. With a diverse portfolio of wines and spirits, Gallo aims to bring joy to moments that matter. Explore their entire portfolio at www.gallo.com/portfolio/.

Conclusion

Issa Rae's venture into the wine industry with Viarae Prosecco showcases her passion for Prosecco and her commitment to representing Black women in the wine world. Teaming up with E. & J. Gallo Winery, Rae has created a sparkling wine that captures the essence of the Italian tradition while adding her own touch of authenticity and vibrancy. Viarae Prosecco is set to become a go-to choice for those seeking a bright, crisp, and deliciously crafted Prosecco. So, raise a glass of Viarae Prosecco and celebrate life's joyous moments with good friends.